Exhibition Economy and Management

(Four years, Undergraduate, Bachelor of Management）

Objective

This program cultivates middle and high-level exhibition project management professionals who systematically master the basic theories of exhibition, understand the operation process of international exhibition projects, are familiar with advanced exhibition information management software, have strong communication and document writing skills, and can skillfully apply knowledge and skills learned to engage in relevant exhibition project management practices in mainstream enterprises and core departments of enterprises in the exhibition industry, with good professionalism, innovative consciousness and international perspective, and know how to plan, execution and manage.

Core Courses

Western Economics, Management, Applied Statistics, Operations Management, Introduction to Exhibition, Exhibition Information Management, Exhibition Planning, Exhibition Marketing, Exhibition Project Management, Exhibition Copywriting, Exhibiting Practice

Study Plan

Exhibition Economy and Management-2019

Exhibition Economy and Management-2020

Exhibition Economy and Management-2021

Exhibition Economy and Management-2022